Privacy Policy

WordenTile · Wordenstein · WordenMine · WordenPulse · WordenLock · WordenGalaxy · WordenCross · Wordenland — effective 31 August 2026

1. Data controller

ТРЕНДИ СЪМ ЕООД (TRENDY SUM Ltd.), ЕИК 205172175

[email protected]

trendysum.com

2. Scope

This policy applies to the applications named above. Each keeps a separate profile; a profile in one application is not accessible from another.

3. Data processed, purposes, legal bases and retention

Data Purpose Legal basis Retention
In-game name Display in rankings and recognition by other players Art. 6(1)(b) Until the profile is deleted
Device identifier Access to the profile without registration Art. 6(1)(b) Until the profile is deleted
Player identifier from Google Play Games or Apple Game Center Keeping the profile when the device changes Art. 6(1)(b) Until the profile is deleted
Game data: scores, words found, games played, rankings, rewards Running the game itself Art. 6(1)(b) Until the profile is deleted
Interface language and application settings Presenting the game in the chosen language Art. 6(1)(b) Until the profile is deleted
IP address Rate limiting and protection against abuse Art. 6(1)(f) Not stored against the profile; used briefly by the protection layer
Words rejected by the dictionary Correcting and extending the dictionaries Art. 6(1)(f) Up to 7 days
Data given in a deletion request Handling the request and evidencing that it was carried out Art. 6(1)(c) 12 months
Device advertising identifier (Advertising ID) Serving advertising and counting impressions Art. 6(1)(a) — consent (see 8) Not stored by us; controlled by Google — see 6

The legitimate interests under Art. 6(1)(f) are: an application that cannot be overwhelmed by automated requests, and dictionaries corrected by actual use.

Providing data is not a statutory obligation. Without an in-game name and a device identifier, however, the game cannot keep a profile, a ranking or any progress.

4. What is not processed

No email address, password, precise location, contact list, device photos, microphone audio or list of installed applications is collected. The applications set no cookies.

The only exception is the device advertising identifier, which is used for advertising only and only on the terms set out in section 8.

5. Platform identity

Sign-in is handled by Google Play Games Services (Android) or Apple Game Center (iOS), under the rules and settings of the platform itself. A player identifier is received and, from Google Play Games, the display name, which is offered as the initial in-game name and can be changed. No email address, telephone number, contacts or photo is received.

Declining platform identity is possible: the game also runs with a profile that exists only on that device.

6. Recipients

Personal data is not sold. Beyond the recipients listed, data is not passed to third parties. We carry out no profiling; where advertising is personalised, the profiling is carried out by Google and its partners on the basis of the consent under section 8.

7. Transfers outside the European Economic Area

The providers listed in section 6 may process data outside the EEA. Transfers are made on the basis of the European Commission's standard contractual clauses and, for providers in the United States, on the basis of the Commission's adequacy decision on the EU—US Data Privacy Framework.

8. Advertising

The applications show advertising through Google AdMob. It is shown between rounds, and at the user's own choice in exchange for an in-game reward. No advertising is shown while a purchased ad-free period is running on the profile.

Consent. Users in the EEA, the United Kingdom and Switzerland are shown a consent message through Google's User Messaging Platform before the first advert is shown. Personalised advertising is shown only where consent has been given; where it is refused, non-personalised advertising is shown.

Withdrawal. Consent can be changed at any time from the application settings, from which the message is opened again. The advertising identifier can be reset or deleted in the settings of the device itself — once deleted, no personalised advertising is shown.

The applications are declared as not directed to children and use no data for advertising purposes other than the advertising identifier and the technical data of the impression itself.

9. Automated decision-making

No automated decision-making producing legal effects or similarly significantly affecting the user takes place, including profiling within the meaning of Art. 22 GDPR.

10. Your rights

In respect of personal data you have the right of access, rectification, erasure, restriction of processing, portability and objection and, where processing is based on consent, the right to withdraw it at any time without affecting the lawfulness of processing before withdrawal.

You have the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection (cpdp.bg) or with the supervisory authority where you reside.
cpdp.bg

11. Children

The applications are not intended for persons under 13 and no data is knowingly collected from them. The age rating is supplied by the app store; the application does not ask for a date of birth.

12. Changes

On any material change the date at the top is updated.

This policy is available in all the languages the applications are offered in. In case of discrepancy the Bulgarian text prevails.